The Alko Monopoly is dissolved

Alko’s monopoly is dissolved after years of competitive tendering, bringing Original Long Drink back to Hartwall.

Although Hartwall developed the Original Long Drink, due to Alko’s monopoly, beverage’s manufacturing right ends up to competitive tendering in the 1970s and 1980s. Over the decades Alko transfers the manufacturing right of Original Long Drink from operator to another.

The production of Long Drink remains with one operator at a time until 1995, when Alko’s monopoly on import, export, manufacture, and wholesale is dissolved. After the monopoly is dissolved, Hartwall is allowed to produce Original Long Drink again. The Original Long Drink has been the most popular and beloved long drink beverage ever since.