Our History

1952

Original Long Drink introduced at Helsinki Olympics

Original Long Drink quenches the thirst of thirsty tourists in Helsinki Olympics.

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1956

Origial Long Drink claims its place in Finnish restaurant culture

Original Long Drink quickly finds its place in Finns' hearts.

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1960

Alko and Hartwall sign the first open-ended Original Long Drink contract.

Hartwall and Alko come to terms on the first open-ended contract to distribute Original Long Drink.

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1995

The Alko Monopoly is dissolved

Alko’s monopoly is dissolved after years of competitive tendering, bringing Original Long Drink back to Hartwall.

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2009

Original Long Drink Light is launched

Grey gets a lighter partner in crime of the 1952 Original Long Drink.

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2010

Original Long Drink Cranberry is launched

The Original Long Drink Family expands with the beloved cranberry drink.

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2013

Original Long Drink Vodka-Lime is launched

Original Long Drink expands with a new green-striped family member, Vodka & Lime.

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The love for long drink takes Original Long Drink to Holland

Two Dutch long drink lovers begin to export Original Long Drink to Dutch bars.

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2014

Original Long Drink Bar arrives to Berlin

Original Long Drink opens pop-up lounge bar in the trendy area of Mitte.

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2015

Original Long Drink has its first promotion area in Flow Festival in Helsinki

Original Long Drink's first area in Flow Festival is a huge success and births a continued collaboration.

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Original Long Drink Cassis is launched

The Original Long Drink family grows with the union of a real black currant juice and the 1952 gin.

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Original Long Drink makes history in Sweden

Original Long Drink comes to Sweden and becomes the best-selling product in its category.

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Original x SLUSH

Original Long Drink joins forces with the start-up event SLUSH.

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2016

From Helsinki 1952 to Rio 2016

Original returns to its roots with Eero Ettala at the 2016 Rio Olympics.

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2017

Original Long Drink Gin & Lemon is launched

The Long Drink family grows with a bitter and fresh newbie, Gin & Lemon.

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Kimi Räikkönen becomes Original's brand ambassador

Kimi Räikkönen joins Original's conquest of the world.

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Original Long Drink x BilleBeino

A collaborative collection between Original Long Drink and a Finnish brand that cheers to original free spirits.

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Original Long Drink Olympic Torch bottle is launched

Original Olympic Torch Bottle design celebrates Original’s successful conquest of the world.

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2018

The Greyest Day of the Year

Original Long Drink invites Finns to raise a toast to our grey national weather.

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2019

Grey Slope After Ski

After ski gets its own color: a Long Drink's grey.

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Original Long Drink Orange is launched in EU

The Original Long Drink family expands with an orange-striped one.

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