The export of Hartwall Original Long Drink to the Netherlands begins when two Dutch long drink lovers begin to export the drink to Dutch bars. In fall 2014, the duo participates local Ahold Trade Group’s pitching competition, wherefrom the hundreds of new products the Original Long Drink is selected as the finalists. Thus, Original Long Drink is now for sale in the Albert Heijn stores.
“We fell in love with the Original Long Drink while visiting Finland and immediately believed in its potential for success in the Netherlands as well. The drink is unique and has an interesting story. This was also one of the reasons for our success in the Ahold competition”, assure Hugo Hakvoort and Adriaan de Stigter.